TL;DR: Sendblue’s pricing page shows three published tiers, checked October 19, 2026: a free Sandbox limited to 10 contacts and inbound only, an AI Agent plan at $100 a month per dedicated line that is still inbound-first, and a custom Enterprise plan, the only tier where outbound messaging, multiple lines and SOC 2 or HIPAA support appear. Before signing, ask about outbound pricing, the cost of a second dedicated number, and what happens past the 1,000 inbound contact daily cap. Beam runs iMessage, RCS where supported, SMS fallback and FaceTime Audio through one GoHighLevel integration and does not publish a price; text the team for a quote and compare it against whatever Sendblue’s sales team quotes for Enterprise.
What does Sendblue’s pricing page actually show?
Sendblue’s pricing page publishes three tiers, checked October 19, 2026:
| Tier | Price | Messaging direction | Included limits | Headline features |
|---|---|---|---|---|
| Free Sandbox | $0 | Inbound-first only | Shared phone number, up to 10 verified contacts | “Full API access,” CLI and SDK support, community support |
| AI Agent | $100/month per dedicated line | Inbound-first messaging | 1,000 inbound contacts per day | Dedicated phone number, webhooks and callbacks, media, typing and reaction support, priority support |
| Enterprise | Custom, volume-based | Full outbound messaging | Multiple dedicated lines | Everything in AI Agent, plus “SOC 2 & HIPAA” and a dedicated account manager |
Two details on that page matter more than the dollar figure. First, the AI Agent plan name suggests an outbound sales or follow-up tool, but Sendblue’s own wording labels it inbound-first messaging, the same direction as the free Sandbox. Second, the page lists “$0 A2P registration” among its no added fee claims, alongside $0 per message fees, carrier surcharges and SMS fallback fees. That is a cost claim, not a statement that A2P 10DLC registration is skipped; confirm directly with Sendblue whether any SMS fallback traffic on your account still needs it.
Why does the $100 plan matter less than it looks for an outbound agency?
Most agencies evaluating a texting provider for GoHighLevel are not trying to answer inbound questions faster. They are trying to send appointment reminders, follow-up sequences and workflow triggered messages, which is outbound by definition. On Sendblue’s published plans, that capability sits behind the custom Enterprise quote, not the $100 line item that shows up first on the pricing page.
That is not a hidden fee; Sendblue’s own page is explicit that AI Agent is inbound-first and Enterprise is where “Full outbound messaging” appears. It does mean the number most agencies will actually pay is the one Sendblue has not published. Treat the $100 figure as the price of a dedicated inbound line, not as an estimate for a working outbound GoHighLevel workflow, and ask for the Enterprise number before you build a rollout plan around the smaller figure.
What extra costs should an agency ask Sendblue about before signing?
Sendblue’s pricing page and its own documentation leave several costs unpublished. Ask about each of these directly, since the public pages describe the feature without a number attached:
- Outbound pricing under Enterprise. The pricing page lists “Full outbound messaging” as an Enterprise feature with no rate shown. Ask whether it is metered per message, billed per line, or a flat add-on, and get the number in writing before comparing it to anything else.
- A second or third dedicated number. Sendblue’s FAQ says “Dedicated numbers are priced differently depending on country, area code, functionalities, and use-case,” and tells buyers to “Contact us to get a quote and to learn about our bulk number discounts.” If your agency runs more than one line per client, get that schedule before you count lines into a budget.
- What happens past 1,000 inbound contacts a day. The AI Agent tier caps at that figure. Ask whether crossing it throttles delivery, triggers an automatic upgrade, or requires a support ticket.
- Whether SOC 2 and HIPAA support is bundled or metered. The pricing page lists “SOC 2 & HIPAA” only under Enterprise, and a separate FAQ answer on the page states Sendblue “is SOC 2 Type II certified.” Ask whether that status applies account-wide once you’re on Enterprise or whether it is a separate line item.
- Whether your CRM reporting needs extra development work. Sendblue’s FAQ states “Messages sent via the API are not automatically synced to other integrated platforms,” and lists cross-platform sync as planned for a future release. If your workflow depends on that sync today, confirm what building around it costs on your side.
One cost question Sendblue’s FAQ answers in the buyer’s favor: it states that when a recipient doesn’t have iMessage enabled, “we will automatically fall back to sending the message through SMS at no extra cost.” That one is settled; the five above are not, as of this check.
How does Beam compare on features without a published price?
Beam does not publish a price on its site. Agencies are asked to text the team for a quote scoped to the actual number of client workspaces, lines and channels needed, the same way Sendblue directs Enterprise buyers to its sales team. Comparing the two on dollars isn’t possible from public pages alone; comparing them on documented features is:
| Capability | Sendblue (public pages) | Beam |
|---|---|---|
| Channels | iMessage, with SMS/MMS fallback and RCS described for V2 lines | iMessage for eligible iPhones, RCS for supported Android recipients, SMS fallback for other reachable recipients |
| Outbound messaging | Listed only under the custom Enterprise tier; AI Agent and Sandbox are inbound-first | Outbound texting is part of the product from day one, including mass outbound when budget allows |
| Calling | A calling product and FaceTime calling documentation are listed separately from the messaging tiers | FaceTime Audio connects directly to Voice AI agents, with inbound calls on a line routed to a team or that agent on the same contact |
| Device sending | Lines are described by channel capability rather than device type | Sends from both Apple and Android devices, so an Android lead gets RCS where supported without a separate workflow branch |
| A2P 10DLC for the core channel | Pricing page lists “$0 A2P registration” as a no added fee claim | iMessage lines also do not need A2P registration; carrier rules still apply to SMS by number type, with local 10DLC, toll free and short code numbers each following separate requirements |
| Developer access | MCP documentation describes a local server started with npx, authenticated with an account API key and secret | MCP access over Streamable HTTP, scoped to one client workspace, alongside OpenAPI access |
| Compliance wording | Enterprise tier lists “SOC 2 & HIPAA”; a separate FAQ answer states Sendblue “is SOC 2 Type II certified” | Supports HIPAA compliant texting through compliant carrier infrastructure; patient messaging still needs the practice’s own safeguards |
| CRM sync | FAQ states messages sent via the API are not automatically synced to other integrated platforms | Appears as an inbox channel on a connected GoHighLevel location, with workflow sends and replies landing on that contact |
| Published price | Three tiers on the pricing page, with Enterprise custom quoted | Not published; agencies text the team for a quote |
Full feature detail and source links for the Beam side live on the Beam vs Sendblue comparison and the GoHighLevel iMessage setup guide.
Which tier or provider actually fits your agency?
Use this as a starting filter before a sales call, not a final answer:
| If your agency… | Start here |
|---|---|
| Is still validating the idea with no live client traffic | Sendblue’s free Sandbox: $0, 10 contacts, inbound only (checked October 19, 2026) |
| Needs one inbound line to qualify leads and nothing outbound yet | Sendblue’s AI Agent plan at $100/month per dedicated line (checked October 19, 2026) |
| Needs outbound appointment reminders and follow-ups through GoHighLevel workflows | Get Sendblue’s Enterprise quote and Beam’s quote side by side before committing to either |
| Wants RCS and SMS fallback alongside FaceTime Audio into a Voice AI agent, on one contact | Review Beam’s iMessage API and text the team for a quote |
| Needs SOC 2 or HIPAA paperwork in writing today | Ask Sendblue for Enterprise contract language; confirm Beam’s “supports HIPAA compliant texting through compliant carrier infrastructure” wording covers your specific requirement before assuming either one |
| Runs AI voice calling in GoHighLevel alongside texting | Pair this with RizzDial’s GoHighLevel integration for the calling side of the same client |
What should you check before switching from Sendblue to Beam?
A pricing page only tells you what a provider charges, not what a switch actually involves. Work through this before moving a live client:
- Shortlist against more than one alternative first. Sendblue is rarely the only name on an agency’s list. Review the Sendblue alternatives shortlist to compare setup models, not just price.
- Read the sourced feature comparison. The Beam vs Sendblue comparison lays out documented capabilities side by side with links to where each claim comes from, so you are not relying on a sales deck from either side.
- Confirm the number can actually port. Ask Sendblue who the carrier of record is for the number in question, and confirm it is eligible for a standard port rather than a provider-specific transfer.
- Export history and opt-out records while you still have access. Suppression lists and thread history live in the platform’s database, not on the phone number, so neither moves automatically.
- Rebuild webhooks and workflow steps, don’t assume they repoint themselves. A GoHighLevel Custom Webhook action pointed at Sendblue’s endpoint needs to be rebuilt against the new provider’s endpoint and signing contract.
- Reissue any AI tool or MCP token. Tokens are scoped to the issuing platform and do not transfer with the number.
- Run a parallel test week with a contact you control. Test a send, a reply, a delivery event and an opt-out on both providers before cutting over any real client traffic.
The full version of this process, including a diagram of the parallel test week and a day by day cutover plan, is in the switch iMessage API provider checklist.
What do agencies ask about Sendblue pricing?
How much does Sendblue cost per month?
Sendblue’s pricing page lists three tiers, checked October 19, 2026: a free Sandbox plan at $0 with a shared number and up to 10 verified contacts, an AI Agent plan at $100 a month per dedicated line with inbound-first messaging and a 1,000 inbound contacts per day limit, and a custom, volume-based Enterprise plan that adds full outbound messaging and multiple dedicated lines.
Does Sendblue’s $100 AI Agent plan include outbound texting?
No. Sendblue’s pricing page describes the AI Agent plan as inbound-first messaging. Full outbound messaging is listed only under the Enterprise tier, which is custom and volume-based rather than a published dollar figure.
Does Sendblue require A2P 10DLC registration?
Sendblue’s pricing page lists “$0 A2P registration” alongside its other no added fee claims, which reads as no charge for A2P registration rather than a statement that registration itself is skipped. Confirm directly with Sendblue’s team whether any SMS fallback traffic on your account needs A2P 10DLC registration.
Are there extra costs beyond Sendblue’s three published tiers?
Sendblue’s own pages leave several costs unpublished. Its FAQ says dedicated numbers beyond what is included are priced by country, area code, functionality and use case, with bulk discounts available on request, and outbound pricing under Enterprise is not listed anywhere public. Ask Sendblue’s sales team for both before signing.
How much does Beam cost compared to Sendblue?
Beam does not publish a price. Agencies are asked to text the team for a quote so the plan reflects the actual client workload, number of lines, and channels needed, the same way Sendblue asks agencies to contact sales for its Enterprise tier.
What should an agency check before switching from Sendblue to Beam?
Confirm number port eligibility, export message history and opt-out records, rebuild CRM webhooks and workflow actions, and reissue any AI tool or MCP tokens before cutover. Run a parallel test week with a contact you control before moving real client traffic.
See the quote for your own client workload
A pricing page can only describe tiers in general terms; the number that matters is the one scoped to your client count, lines and channels. Pull up the same question you’d ask Sendblue’s sales team and ask it here instead.