For agencies and service businesses
Keep iMessage conversations inside your CRM workflow
An iMessage CRM integration connects business-number messaging to a customer record. Beam adds iMessage for eligible iPhones, Android RCS where supported, and SMS fallback to GoHighLevel, with a workspace for each verified client location. Your CRM stays the system of record while Beam handles the messaging path.
Beam sends from dedicated business numbers. Beam is not affiliated with Apple.
Who this is for
For GoHighLevel agencies managing client sub-accounts and service businesses that need a team to answer appointment, quote, and follow-up messages. A dedicated business line keeps the conversation separate from an employee's personal Apple ID.
It is not a fit for teams expecting the default GoHighLevel Send SMS action to become an iMessage sender, or for an agency requiring active custom domains and rebilling through Beam.
How it works
- Set up a workspace. Assign the client team and a dedicated business line.
- Connect the CRM. For GoHighLevel, verify the client location and use the documented Custom Webhook workflow path.
- Test the conversation. Send to a test contact, reply from the phone, and confirm the CRM thread and delivery status.
- Check the handoff. Confirm a teammate can answer and that an opted-out contact cannot receive another send.
Follow the GoHighLevel setup guide and Beam API guide for the documented integration paths.
Send from the workflow that owns the follow-up
Beam's published setup uses a Custom Webhook workflow step. GoHighLevel's default Send SMS action continues through the default SMS provider. Do not change the default provider to try to force an iMessage send.
Confirm that the workflow uses the intended contact and client location. Test the incoming reply in the conversation inbox, then check that an employee can take over the thread.
Keep clients and credentials separate
Each Beam client workspace has its own inbox, numbers, team, and API key. Match one workspace to one verified GoHighLevel location. Keep credentials on the server and verify the location before enabling a send.
For another CRM, use the documented API and events to evaluate a custom connection. An API is not a promise of a ready-made connector for every CRM.
Choose a workflow for your team
Compare a business texting app for agency teams with the distinct Apple Messages for Business program. Review A2P 10DLC registration and channel requirements before choosing fallback.
Plan real estate showing conversations, evaluate dental office messaging requirements, or coordinate candidate interviews through text recruiting. The business texting use-case index brings these workflows together.
A practical offer for the client team
Beam brings the dedicated line, channel routing, shared inbox, and CRM messaging connection into the client workflow. Start with one follow-up and judge the pilot by whether the send, reply, and handoff reach the right record. No specific reply or booking outcome is guaranteed.
Review iMessage for business and Android RCS and fallback when setting customer expectations.
Before you connect
Questions before you connect
Can the normal GoHighLevel Send SMS action send through Beam?
No. Beam documents a Custom Webhook path for workflow sends. The default Send SMS action continues to use the default SMS provider. Verify the Beam connection and client location before enabling the workflow.
Does Beam connect to every CRM out of the box?
This page covers the documented GoHighLevel setup. Beam also publishes a messaging API and events for custom integrations. Confirm implementation work and support before assuming another CRM has a ready-made connection.
Does every recipient get a rich message?
No. Beam uses iMessage for eligible iPhones and RCS for Android recipients where the phone and carrier support it. Other reachable recipients use SMS fallback. Confirm channel behavior with your assigned line.
Does a queued status mean delivered?
No. A queued status means the request was accepted for paced sending. Use delivery events or message status to check the outcome. Beam does not silently resend or switch an uncertain iMessage delivery to SMS.
Can agencies rebill clients through Beam?
Clients pay Beam directly today. Agency rebilling and custom domains are not active. Each client can have a separate workspace with its own inbox, numbers, team, and API key.
Can we send without limits?
No. Beam paces new outbound-first conversations to protect line health. Confirm capacity and opt-out handling for your assigned lines before expanding a workflow.
Sources
Sources checked October 2026.
Start with a conversation
Try your client workflow with our team
Bring one follow-up you want to run. Test a send, reply, delivery event, and team handoff on a contact you control before a client rollout.
Live sending requires a plan and an assigned dedicated line.
iMessage
Today 9:41 AM
Hi! I would love to hear how your coaching works.
Happy to chat. Would Thursday work for a discovery call?
Thursday sounds great! Looking forward to meeting you.
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Want this for your business?
Try a conversation with the Beam team.